Missha announces domestic downsizing, global expansion
Jan 22, 2015
Missha’s store in Ankara. (Able C&C)Missha, South Korea’s first successful budget cosmetics brand, has announced plans to downsize domestic operations and instead head to Europe.“The budget cosmetics market in Korea is overly competitive, and has hit the ceiling. We are going to open several stores in three European countries including Germany,” said Kim Hong-tae, PR official at Able C&C, the mother company of Missha, to The Korea Herald on Thursday. The first store in Germany will open in the c