[Weekender] Language barrier, online security turn foreign shoppers away
Nov 28, 2014
Despite a surge in foreign purchases on Korean online shopping sites, some barriers still hamper the shopping experiences. Common complaints include: poorly translated websites, excessive Internet security and limited delivery options. In a bid to meet the growing demand from foreign nationals, major online retailers have launched foreign language services, mostly in English and Chinese. But much of the content is poorly translated, with some detailed information only available in Korean. “It is