Samsung, YG unveil fashion collaboration
Sept 11, 2014
Cheil Industries, the fashion unit of Samsung Group, on Thursday unveiled the fashion collaboration brand NONAGON with K-pop agency YG Entertainment. Through Natural Nine, a joint venture of the two companies, a line of bomber jackets, sweatshirts, minidresses and caps using denim and leather heavily inspired by key YG entertainers Taeyang of boy band Big Bang and CL of 2NE1 was presented to the public. The brand will portray the dynamics of Korean street culture such as music and dance, said Ya