Pernod Ricard aims to seize rival Diageo’s ‘whiskey throne’
Sept 4, 2013
Pernod Ricard Korea is looking to overtake its main competitor Diageo Korea in Korea’s whiskey market with an all-new look for the French distilled beverage giant’s flagship “Imperial” brand.The Korean unit’s CEO Jean-Manuel Spriet said Wednesday that it has renewed Imperial’s design in a diamond-like shape with anti-forgery features embedded in its bottle caps with the aim of “closing the gap” with its rival in Korea. The key strategy to grab a bigger slice of the market, despite the whiskey do