Mass-market, high-end foreign cars gaining ground in Korea
Aug 7, 2013
Mass-market and high-end foreign cars are simultaneously gaining ground in South Korea, industry data showed Wednesday, as foreign carmakers introduced moderately priced compact cars.Foreign carmakers have been offering compact cars that sell for less than 30 million won ($27,000) in recent years, in an apparent bid to lure price-conscious consumers in their 20s and 30s.Volkswagen Korea, the local importer of Germany‘s Volkswagen Group, has introduced the Polo hatchback that has a price tag set