Samsung counters LG with 50 bil. won advertising suit
Mar 25, 2013
Samsung Electronics Co. has launched a suit against rival LG Electronics Inc. demanding 50 billion won (US$45 million) in compensation for denting its brand value, sources said Monday.In the lawsuit filed with the Seoul Southern District Court on Friday, the world's top maker of smartphones, memory chips and flat-panel TVs demanded its home-turf competitor to pay the cited amount in damages, according to the legal sources.The move marks the latest development in the ongoing advertising row betwe