Korean consumers rush to get reward items at Starbucks, crashing website
Jul 21, 2020
South Korean consumers are demonstrating their unusually strong appetite for something other than coffee at Starbucks: promotional gifts. Starbucks Korea is stirring up the coffee franchise market here with its promotional e-frequency reward event, which allows those who have purchased a total of 17 drinks including seasonal beverages to pick one item out of five options. The reward items include two types of “summer ready bag” and three types of “summer chair&rdquo