Brand value of leisure firms up, liquor makers down amid new working hours
Sept 30, 2018
The brand value of South Korean leisure-related companies improved in the third quarter following the government's new policy to cut work hours, data showed Sunday, while that of liquor firms lost ground.South Korea earlier reduced its maximum working hours to 40 hours plus 12 hours of overtime per week from 68 hours in July to reduce chronic overwork.According to the data compiled by Brand Stock, leisure, healthcare and resort companies mostly saw their brand value gain ground following the cha