[US-NK Summit] Unlike Singapore, Korean F&B firms careful about Trump-Kim marketing
Jun 12, 2018
While Singaporean food and beverage businesses cashed in on the historical US-NK summit by releasing products from the Trump-Kim burger to “Rocket Man” taco, South Korean F&B companies were more cautious about joining the celebratory mood.“It is surely a historical moment that we all wanted to see, but I think it is still early to launch related products celebrating the historical moment of the two leaders,” an industry insider told The Korea Herald. Trump-Kim burger (Royal Plaza on Scott Face