Audi redefines brand, promotes sustainable digital premium mobility
Oct 6, 2020
Audi said Tuesday that it is starting a global brand campaign to transform its corporate identity, emphasizing sustainable and digital premium mobility. With the slogan “The future is an attitude,” the automaker said it seeks to show the automotive industry how to realize an electric, digitalized and emotional future. “By refining our brand strategy we give a contemporary definition to ‘Vorsprung (to lead)’ and make ourselves ready for the future -- for a new auto