[KH Explains] Will KG Mobility, Korea's SUV dark horse, triumph globally?
Mar 14, 2024
KG Mobility, a stalwart in the South Korean sport utility vehicle scene previously known as Ssangyong Motors, has set an ambitious total sales goal of 147,000 units for this year, a 26.6 percent increase from last year, as it aims to penetrate overseas markets in Europe and Southeast Asia, away from its home turf dominated by Hyundai-Kia. By doubling down on its legacy of tough-looking, rugged SUVs, the company is incorporating cost-effective production strategies, including electrification, and