Genesis EQ900: Car is good, work to do on market positioning
Dec 20, 2015
The Genesis EQ900Hyundai MotorThere was much hype surrounding the Genesis EQ900, the first flagship sedan under Hyundai Motor Group’s newly launched premium standalone brand, Genesis. The world’s fifth-largest carmaker has put all its efforts in placing the brand on par with or beyond German luxury carmakers such as BMW and Mercedes-Benz. It has invited the press on five occasions to heat up the vibe while providing chauffeured test-drives around Seoul to potential customers. And the market has