Hyundai, Kia sales promotion, incentive costs up 4.2 % this year: report
Nov 1, 2015
Hyundai Motor Co. and its corporate cousin Kia Motors spent more on sales promotions and incentives this year than in 2014 as they fight for market share with Japanese rivals, which are benefiting from the weak yen, a corporate report by the carmakers showed Sunday.According to the investor relations report, the two companies, which are the flagships of Hyundai Motor Group, the world's fifth-largest automotive conglomerate, used 14.13 trillion won ($12.41 billion) on various sales promotion prog