[Herald Interview] Rolls-Royce seeks younger, cooler image
May 25, 2015
Forget about the dark and heavy-body image of Rolls-Royce. The British supercar is now enticing the youth with its customized policies, said Michael Alexander Schneider, general manager of Asia-Pacific at Rolls Royce Motor Cars. “We have a history of 120 years, but we are also very fond of our future. We are giving the brand cooler and luxurious appeals within our lineup, and whatever we do will greatly help the new customer groups,” he said in an interview with The Korea Herald on Thursday. Sch