Mercedes-Benz displays the reborn Maybach, a legendary premium automobile brand, in Korea at the Seoul Motor Show starting Friday. The German carmaker resurrected the Maybach as a sub-brand of its superluxury S-Class series, renaming it the Mercedes-Maybach S-Class.The Maybach, which competed against ultraluxurious cars like the Bentley and Rolls-Royce as Mercedes-Benz’s stand-alone brand in the early 2000s, went dormant around 2011. Mercedes-Maybach S-ClassFor many Koreans, the Maybach is remem

The all-new Lincoln MKX, a luxury midsize sport utility vehicle, is out to lure young Korean buyers at the Seoul Motor Show, Ford Motor Korea said in a press release. MKX is the third strategic model that Lincoln, Ford’s luxury division, will debut this year for younger Korean buyers, following the 2015 luxury sedan MKZ and the MKC, Lincoln’s compact SUV.  The all-new Lincoln MKX, a luxury midsize SUV (Ford Korea)Lincoln’s luxury crossover SUV shares the brand’s new signature split-wing grille w

BMW Korea is presenting a number of its latest vehicles, armed with style, technology and performance, at the Seoul Motor Show, including its plug-in hybrid sports car i8, two high-end models from its MINI brand, a new coupe and a convertible from its popular 6-Series. BMW i8The i8, which debuted in Korea last month, combines style and technology with fuel efficiency, and will help visitors understand the new era of sustainable performance of future cars. BMW’s fresh plug-in hybrid electric vehi

The New Audi 6 with lighter frame, boosted powertrain and LED headlight, is the frontrunner for Audi at the Seoul Motor Show. Scheduled to make its official debut in Korea before June, the best-selling model from the German carmaker flaunts its sleek and sensual yet dynamic appearance.  The New Audi A7 (Audi Korea)Alongside the A6, Audi Volkswagen Group’s luxury brand will attract visitors with the new Audi A7 ― which has been given a partial facelift including the Matrix LED headlight to secure

Volkswagen Korea unveils its Design Vision GTI concept car for the first time in Asia at the Seoul Motor Show. The concept car has a maximum 503 horsepower and runs up to 300 km per hour. It is said to be the “ultimate golf,” delivering pure passion and fun of driving, and shows the quintessential innovative flank of the German carmaker. Volkswagen Design Vision GTI (Volkswagen Korea)To achieve an extra sporty look, doorsills and C-pillars were pulled outward and the track was widened to accommo

General Motors unveiled its all-new Chevrolet Spark minicar to the world for the first time on Thursday at the media preview for the 2015 Seoul Motor Show.The newly revamped minicar by Chevrolet features an upgraded design scheme, including a slick exterior changed to optimize the vehicle’s aerodynamics. The all-new Chevrolet Spark. (GM Korea)Given that the Chevrolet Spark has been GM Korea’s longtime bestseller, taking up over 40 percent of the company’s total sales in 2014, the automaker is ex

Hyundai Motor on Tuesday unveiled a technology road map to produce fully-automated cars by 2030. According to the company’s blueprint, drivers of Hyundai and Kia cars will be able to ensure safety while having the car drive itself at crossroads, through traffic jams, on highways, when parking and at other times. “From 2015, we will produce partially-automated cars, and in 2020, highly-automated ones. By 2030, we are confident that we will reach fully-automated cars,” said Jung Rag, the company’s

Hyundai Motor Co., South Korea's largest automaker, said Tuesday it is pushing to commercialize autonomous driving "in phases" from 2020, which is expected to improve safety and provide more convenience to customers. Hyundai Motor said it will adopt the so-called highway driving assist system in its vehicles in the second half of this year. This would mark the first time that a local carmaker has used the feature.  (Yonhap)The HDA system is designed to keep a vehicle within the lane, maintain a

From flashy Ferraris to a futuristic SUV concept car by Ssangyong Motor, nearly everything car related will be on display at the 2015 Seoul Motor Show to be held April 3-12 at KINTEX in Ilsan, Gyeonggi Province.Under the theme of “Experience the technology, feel the artistry,” a total of 32 carmakers, four motorbike manufacturers, 131 auto parts-makers and 18 tuning-parts-makers will be showing off the best they have to offer in Korea, one of the most strategically important test-beds in the car

Technology positions new Genesis as convenient, luxury car with affordability

Competition in local market expected to grow

Kia Motors will start producing small cars, including its compact sedan brand K3 ― also known as Forte in overseas markets ― in Mexico from the first half of next year, Hyundai Motor Group said in a press release. The plan was officially announced when the Korean automotive group chairman Chung Mong-koo paid an on-site visit to the construction site for Kia’s first plant in Latin America on Thursday. The sister firm of Hyundai Motor broke ground last October to build the assembly line in Mexico

The board of Ssangyong Motor, the nation’s fourth-largest automaker, owned by India’s Mahindra & Mahindra, appointed vice president Choi Johng-sik as its new CEO during the annual shareholders’ meeting in Seoul on Tuesday.“Choi, who has been in charge of global sales and marketing for Ssangyong Motor since 2010, has shared the company’s vision and growth strategy,’’ the corporate board said, raising hopes that he will contribute to the automaker’s turnaround.The board promoted current CEO Lee Yo