Harley-Davidson targets car drivers with trikes in Japan push
Mar 2, 2014
Harley-Davidson Inc. has hit upon what it thinks is a rich trove of untapped demand in Japan: four-wheel drivers who can’t ride two-wheel motorcycles.To give them a taste of what the American motorcycle-maker has to offer, Harley-Davidson is rolling out the three-wheel Tri Glide in Japan, its largest market outside North America. The Milwaukee-based company began selling the trikes in Japan this month, at a starting price from 4 million yen ($39,000).“It’s a relatively easy way into Harley-David