Renault Samsung out to recapture Koreans’ hearts
Mar 31, 2013
Renault Samsung is out to recapture the hearts of Koreans, this time with a compact SUV crossover and the SM5 XE TCE that it rolled out at Seoul Motor Show this week. The cars were distinctively cool, and reflected the promise the carmaker, which has performed weakly over the past few years, is making anew to consumers all over the world and in Asia. The number of reporters who packed the Renault Samsung showroom was, if anything, testament that the company was ready for a comeback.“Featuring a