Samsung aims to boost Bespoke sales to 80% in Korea, expand overseas
Mar 9, 2021
Samsung Electronics has an aim to boost its sales of customizable Bespoke products to 80 percent of total consumer electronics sales, the company’s president said Tuesday. During an online press conference held to announce the new Bespoke Home products, Lee Jae-seung, president of Samsung’s consumer electronics business, said the company will expand the Bespoke lineup further both at home and abroad. “The company aims to expand the Bespoke sales to account for 80 percent of