Naver's live-streaming shopping platform logs 45 million views in 4 months
Dec 7, 2020
Naver Corp., the operator of South Korea's dominant internet portal, said Monday that more than 45 million accumulated views have been made at its live-streaming shopping platform in the four months since its launch. More than 45 million accumulated views were recorded and 400,000 purchases made at Shopping Live since the platform was launched on July 30, Naver said. Live commerce, or TV home shopping-style mobile shopping, has recently emerged as a potential game changer for the country's ret