Apple’s first Korean store is coming, but is it too little, too late?
Jan 17, 2018
Apple’s first brick-and-mortar branch in Korea is finally set to open on Jan. 27, but the long-awaited store may have kept consumers waiting just a little too long. “I‘m happy the Apple Store is coming to Korea, for sure. But I don’t really see the point of them coming now after all these years of ignoring Korean consumers’ requests for an offline store,” said 30-year-old Choi Soo-yeon, a longtime iPhone user in Seoul. An online announcement for Apple Garosugil on Apple Korea’s website (Apple Ko