[Newsmaker] Samsung, LG vie for Europe’s premium market at IFA
Sept 1, 2016
BERLIN -- Two South Korean electronics giants are set to square off traditional players in Europe’s premium sector at an annual trade show in the German capital, with Chinese competitors also set to make a fierce move to enter the mass consumer electronics market in the region. Armed with high-end lineups, Samsung Electronics and LG Electronics will each hold big events at the IFA that kicks off Friday for a six-day run.For LG, the IFA is a debut stage for its high-end brand SIGNATURE, the compa