Samsung adopts AI in product design, opens design lab in US, France
Jun 19, 2023
Samsung Electronics has adopted artificial intelligence into its design process, utilizing advanced technology to empower designers to "fully unleash" their creativity, according to the company's chief designer. "With the diffusion of new AI capabilities, new relationships need to be established between people and products. As a result, designers need to master totally new powerful tools," Federico Casalegno, the tech giant's executive vice president of design, said