[Herald Interview] Dongsuh paves ‘Frima Road’ with dedication to localize
Jul 15, 2014
Adding a spoonful of cream to a cup of coffee doesn’t sound too special, but Dongsuh Food’s powdered coffee cream Frima is more than that. It is used in many different ways including as a dry milk replacement, as an ingredient for cereal mix and baking mix, and as a taste enhancer for bubble tea. Having started to sell beyond the Korean market in 1982, Frima is now sold in 27 countries, ranging from Russia and Central Asia all the way to Vietnam, grossing more than $60 million in 2013 from overs