Asian luxury firms emerging as competitors to Western brands
Nov 5, 2013
Despite signs of a fragile economic recovery, the climate in the West has been one of austerity in recent years. You’d imagine that this was a cause for concern among the world’s leading luxury brands ― most of which are based in Europe or the U.S. However, sales in the luxury sector have been booming, and much of this can be attributed to demand from Asia.Much has been reported about the demand amongst Asian professionals for luxury products and Korea has been a major contributor to this trend.