AK Golf, the pioneering company that initiated online golf distribution in South Korea, has succeeded in driving golf popularization through innovative online distribution and a groundbreaking pricing system. The domestic golf equipment market used to be dominated by expensive offline stores in each region, creating a closed market. However, AK Golf revolutionized the purchasing experience by offering an innovative way for consumers who opt for rational consumption. By transforming the tradition

Starbucks Korea is putting forward a 2023 summer promotional event showcasing five gift items including side tables in three color options and two types of Starbucks-themed pans and plates until July 10 at its stores nationwide. The seasonal event, called the e-Frequency reward program, has been taking place biannually in South Korea since 2013, providing limited-edition goods to Starbucks members who purchase a total of 17 drinks, including three mission drinks. This year's theme, "Su

South Korean home appliance maker Coway is redefining the market with its innovative design and performance of its water purifiers. Its Icon Ice Water Purifier has gained attention with its comparably small size. With a width of 24 centimeters and a side length of 47.3 centimeters, the Icon water purifier can contribute to better kitchen space utilization. Available in ice white, pink, blue, and gray, the Icon Purifier boasts its ice-making speed, with each cycle taking only about 12 minutes and

The South Korean government on Wednesday unveiled a plan to drastically ramp up Korea's food exports to combat stagnancy in the domestic food market and to capitalize on the K-food boom overseas. The Ministry of Agriculture, Food and Rural Affairs announced a plan that aims to nearly double Korea's agricultural exports from $8.82 billion in 2021 to $15 billion by 2027. With the new plan, the Food Ministry said it will vie for a 9 percent on-year growth on average and ultimately raise t

The health supplement market has been seeing increasing demand as people prioritize their immunity and well-being, especially after the global COVID-19 pandemic. Mirae Wellcare aims to cater to those needs by providing affordable and healthy products to consumers. Accordingly, its health supplement brand, Metamix, offers a variety of health-boosting supplements while simultaneously contributing to a culture of sustainability. Metamix products, such as the 10 Billion Probiotics and Lutein Eye Car

Korea's top-selling ramen, Shin Ramyun, to get first price cut in 13 years

Seoul Mayor Oh Se-hoon vowed to support South Korean beauty firms making a foray into Japan, the third-biggest market for cosmetics in the world, during his official visit to the neighbor country, the city government said Tuesday. According to the Seoul Metropolitan Government, Seoul Business Agency, an investment agency under the city government, and eBay Japan signed a memorandum of understanding to foster the online growth of small and medium-sized Korean cosmetics companies in the Japanese b

Vietnam is seeing exponential growth in demands for South Korean cosmetics, marking it as a potential replacement market for Korean beauty companies suffering from their recently spluttering performances in the major market of China, according to data Monday. According to the Korea Cosmetics Association's data, Korean cosmetics exports to Vietnam from January to May this year surged 43.4 percent compared to the same period a year earlier, logging $187.5 million in exports. Korea's cosm

Kim Dong-sun, head of strategic management at Hanwha Galleria, speaks during a press conference held at the first Five Guys restaurant to open in South Korea in Gangnam-gu, southern Seoul, Thursday. With the first store becoming fully operational from Monday, operator FG Korea said it aims to open at least 14 more Five Guys locations by 2028. (Yonhap)

South Korea’s leading massage chair maker Bodyfriend on Thursday launched a new massage chair, called Davinci, which analyzes users’ body composition and offers more customized massage options. “It has been widely accepted that massage chairs are mostly used by older generations. But the newly launched massage chair featuring bioelectrical impedance analysis is expected to appeal to younger generations,” Bodyfriend Chief Marketing Officer Song Seung-ho said during the lau

BGF Retail, the operator of South Korean convenience store chain CU, announced Tuesday that the company will expand its convenience store business into Kazakhstan. The firm plans to open the first CU store in Kazakhstan during the first half of next year and establish around 500 branches in the country in the next five years. When opened, Kazakhstan will become the first Central Asian country to have CU stores. BGF Retail says it would also be the first foreign convenience stores in Kazakhstan.

South Korea's no. 1 e-commerce operator, Coupang, and its local archrival, Naver Shopping, are dominating the South Korean e-commerce industry, taking up some 65 percent of the local market, according to a survey Tuesday. According to the consumer data analysis platform Opensurvey's research on 2,500 respondents aged between 20 to 59, Coupang was the most frequently used e-commerce service for Koreans, making up for 37.7 percent of responses. Naver Shopping came in second, with 27.2 pe

South Koreans ramen makers said Monday that it is currently difficult to adjust the prices of their ramen products, in response to the South Korean government's recent call for them to cut prices amid the fall in raw material costs. "Milling companies were supplied with months' worth of raw materials when their costs were high. Even if the prices of wheat and other major materials needed for making ramen have fallen recently, it is difficult to adjust the price of ramen immediatel

Government downplays nationwide hoarding of salt, emphasizes safety of salt sold in Korea

Lotte Group Chairman Shin Dong-bin (right) shakes hands with Egypt's Ambassador to South Korea Khaled Abdelrahman Hassan Abdelrahman during an event promoting Busan’s bid to host the 2030 World Expo held at the Signiel Busan in the port city on Monday. During the event organized by Asia Society Korea, a private diplomatic organization established by the Lotte chief to network with embassies in Korea, Shin inspected Busan North Port, the potential expo site together with ambassadors to