Starbucks Korea to postpone annual marketing event after staff protest workload
Oct 8, 2021
Starbucks Korea has decided to postpone its annual marketing event following backlash from staff against overwork. The “e-frequency” reward program has taken place each winter. Customers who have collected enough stickers can redeem them for items such as diaries or free drinks. But this year’s event was pushed back by two weeks, essentially cutting the promotion period short. The move comes after Starbucks baristas and other employees mobilized two trucks to express their f