From instant to insanely expensive: Consumers demand good brew
Food&BeverageDec 26, 2011
Coffee aficionado Choi Seong-il still remembers when instant coffee usually was all one could get for a java fix.“People just did not know how to enjoy a good coffee,” he says while preparing an espresso in a coffee shop in southern Seoul.That was 25 years ago. The delicious dark brew has come a long way since then.According to World Resource Institute statistics, the per capita coffee consumption in Korea has grown four fold in 25 years since the early 1980s to around two kilograms a year. The