[Weekender] Wine aficionado’s love affair with Korean traditional liquors
Food&BeverageMay 10, 2019
What is South Korea’s representative booze? Most people would probably say soju. But Lee Ji-min, a wine aficionado-turned-Korean liquor promoter, begs to differ. In her view, there are many local liquors more qualified for that title. “This may sound radical, but I want to see those green soju bottles on grocery store shelves replaced by our finest traditional spirits one day. I want to contribute to making that happen,” she said. Lee Ji-min, a PR expert and promoter of Korean traditional liquor