Culture Ministry, KTO unveil Hallyu-themed tours
Apr 21, 2024
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are looking to woo Southeast Asian and Middle Eastern tourists with new Hallyu-themed tour packages. “Despite the rising popularity of Korean content, some travel destinations have not been promoted properly due to their low accessibility and intellectual property rights. We have been discussing such issues and have assisted local travel agencies and content creators to sign a memorandum of understanding for gre