Top English newspaper’s multi-platform strategy spearheads digital trend
Aug 13, 2012
Today’s versatile, cutting-edge devices like smartphones and tablet PCs have reshaped how people obtain information. Released in 2009 in Korea, Apple’s iPhone has allowed Korean users to enjoy multimedia content anywhere, anytime. The multimedia function was further strengthened by tablet PCs’ bigger screens and better processing power.The digitization movement is also rapidly changing the news industry. Gone are the days when people sat on the couch waiting for the 9 o’clock news or the morning