[Design Forum] Advertising guru cites open-mindedness as first condition for creativity
Nov 25, 2014
Alex Schill, the global chief creative officer and a partner of Serviceplan Group, loves to challenge his juniors. Whenever his younger associates succeed in a project that he did not approve of in the beginning, he grants them a bonus. “That happens quite often and I do lose a lot of money,” Schill said in an interview with The Korea Herald on Monday. Schill, who holds 50 Cannes Lions, including two Grand Prix in 2012 and 2013, believes admitting to his failures has helped him become more creat