The role of design is to make peoples’ lives easier and better, but what makes a design iconic among thousands of new designs released every year is an emotional connection with people, according to Bruce Duckworth, co-founder of brand design agency Turner Duckworth based in San Francisco and London.“Iconic design is emotional,” said Duckworth at the lecture on advertisement at the Herald Design Forum on Friday in Seoul. Duckworth and his design team led several iconic brand and packaging design

Herald Design Forum lays ground for addressing design competitivenessDesign has set roots in every area of our lives with people getting more emotionally involved in brands and designs, experts said on Friday during the second annual Herald Design Forum.The event posed the question: “How far could design reach into our lives?” to the thousands in attendance during the three-day forum.From architectural design, industrial design and design management to conceptual design in films and advertisemen

Nation’s premier stage for design opens with over 1,000 participantsDesign lovers and enthusiasts packed the second annual Herald Design Forum on Thursday, eager to tune into what top international design gurus had to say during the two-day event.The forum, which invited prominent figures in the field of design as key speakers, kicked off its first day with an opening session attended by representatives from the local government, business and cultural sectors.Seoul Mayor Park Won-soon, Culture M

Excitement filled the air as thousands of participants surged in through the northern gate of COEX Convention Center, southeast Seoul, on Thursday, to attend the Herald Design Forum 2012. Diverse in age, occupation, social status and interest, guests convened at the grand auditorium of the beautifully designed building. Passion for design and creation became the common interest to hold together thousands of individuals.  Following the grand opening ceremony, three globally renowned designers ― T

As the world’s population increases and the demand for natural resources surges, architects need to create sustainable buildings that last more than 100 years, according to Japanese architect Tadao Ando.“Fifty years ago, we lived using one-tenth of the energy we use today, and now with the population growth, we need more resources. And we build many things as well, but what we need to keep in mind is creating sustainable buildings that last over 100 to 150 years,” said Ando in a lecture held dur

Many would think of the products of Japanese retail company such as its blank notepads and white tea cups, as simple and minimalistic.But the company’s art director Kenya Hara says the philosophy behind its products is “emptiness,” not “simplicity.” And it’s that “emptiness” that creates room for creativity and imagination, the designer said. “It’s very important to talk about the concept of emptiness when I talk about Muji products,” Hara said during his lecture at the Herald Design Forum in Se

Hyundai Card’s design director Joon Oh! said corporate design should be a first priority for a company to build its brand image. “In Korea, companies start considering design after they grow big enough in sales. But design should be the first step for building corporate identity,” he said during his lecture at the Herald Design Forum in Seoul, Thursday. Since joining Hyundai Card in 2009, Oh! has made the company a leading innovator within the credit card industry here, unveiling a series of hit

A private auction featuring drawings by internationally acclaimed designers was held at the Herald Design Forum on Thursday. The sale held along with dinner for VIPs presented a total of four sketches: a drawing of animals by former automobile designer Chris Bangle, a car sketch by design chief of KIA Motors Peter Schreyer and two architectural sketches of Japanese architect Tadao Ando. “We are happy to have Bangle and Schreyer who are present here today and I felt a great passion from audience,

Zhang Xiaogang, one of the best-selling artists in contemporary Chinese art, said he is not swayed by his tremendous success and still follows his heart,“Art is not about business but life. If art were business, I would have studied and followed the example of successful people ― but that just isn’t my way of doing art,” Zhang said in a lecture at the Herald Design Forum 2012 in COEX Auditorium, Seoul, on Thursday.“Whether I can succeed or not, I follow my heart. What really counts in art is how

Top auto designers and architect talk about their design philosophiesPeter Schreyer may be best known for leading Audi to become a global premium car brand when he worked as chief designer for the carmaker from 1994 to 2002. Now many Koreans recognize the German automotive veteran as the innovator who has brought freshness to Kia Motors cars, especially the K-series with its signature “tiger nose” radiator grille. The chief design officer of Kia, who joined the company six years ago, hinted at

Forum opens with over 1,000 participantsDesign lovers and enthusiasts packed the second annual Herald Design Forum on Thursday, eager to tune into what top international design gurus had to say during the two-day event.The forum, which invited prominent figures in the field of design as key speakers, kicked off its first day with an opening session attended by representatives from the local government, business and cultural sectors.Seoul Mayor Park Won-soon, Culture Minister Choe Kwang-shik and

Herald Design Forum starts at COEX for two-day runThe second annual Herald Design Forum opened its doors to the public on Thursday, focusing on design that affects all areas of our everyday lives.Shedding light on a wide array of fields ― such as traditional and contemporary arts, industrial and construction design as well as design of movie concepts ― the event is expected to have those with creative mindsets flocking to Seoul.It will also touch on the topics of digital art and advertisement, w

The Herald Design Forum returns on a larger scale following its successful inauguration last year. The three-day forum, taking place from Wednesday to Friday this week, has attracted an eager audience looking for lively discussions and debates with world’s top designers. The design forum has positioned itself to serve as a major forum for discussing design in Korea, hosting leading designers and artists as speakers to share their design philosophies and ideas with local audiences. “Last year, we