Hit by 'Cupid,' global listeners are head over heels for Fifty Fifty
K-popMay 15, 2023
Virality was the key to success for the K-pop girl group Fifty Fifty to break records in the biggest Western music charts, US-based Billboard and UK-based Official Charts, despite its low profile in South Korea. Fifty Fifty, which consists of four members -- Keena, Aran, Sio and Saena -- debuted in November last year with its first EP “The Fifty” led by the title track “Higher.” Fifty Fifty, housed by a small-sized independent record label Attrakt, seemed set for an uphil