Experts call for innovation in content retail, seasons format for K-dramas
TelevisionSept 2, 2024
The K-drama industry must improve its overseas retail strategies and adopt seasonal formats to become an IP powerhouse, according to media experts. During "Korea In View," a series of talk sessions held Thursday as a part of Broadcast Worldwide (BCWW) 2024, the chief researcher at Export-Import Bank of Korea remarked that Korea currently suffers from its content being stockpiled. Broadcast Worldwide (BCWW) 2024 is an annual gathering of global broadcasters. "It's true that K-