Hybe announces 'Hybe 2.0' strategy, emphasizes commitment to fans
K-popAug 2, 2024
Hybe, the K-pop powerhouse behind BTS, has unveiled its new business strategy, "Hybe 2.0," aiming to secure "superior leadership" in the global K-pop scene while underscoring its dedication to fans. The strategy was announced through a letter sent to Hybe's shareholders recently, which has been in preparation since the latter half of last year to ensure long-term business competitiveness, the company said on Thursday. "Based on Hybe 2.0, which focuses on nurturing f