Katseye, Hybe’s first multinational K-pop girl group, off to disappointing start
K-popJul 2, 2024
K-pop powerhouse Hybe’s much anticipated first multinational K-pop girl group Katseye, formed in collaboration with Geffen Records, is failing to make a name for itself not only in the US, its target market, but also in Korea, the homeland of the genre. The K-pop sextet with only one Korean member, Yoonchae, has been at the center of questions as to whether a K-pop band that is mostly non-Korean could succeed. In the global market, two indicators of popularity and success -- Spotify and iT