Film industry counters new media with epics, immersive experience
Feb 10, 2016
When the movie industry faced competition from the television industry in the 1930s and 1940s, filmmakers and studios had to be creative and offer something different on the silver screen to get people to visit movie theaters. Audience members wear 3-D glasses to watch a movie using 4DX motion picture technology at the Cinema Park multiscreen theatre complex in Moscow, Russia. (Bloomberg)They looked for ideas in Germany and France, and introduced new and mixed genres such as film noirs or romant