K-dramas succeed with good storytelling, marketing: TV exec
Feb 29, 2012
KUALA LUMPUR ― Despite cultural and language differences, Korean dramas are gaining popularity in Asia and recognition in Europe and the Americas because of their strength in storytelling and marketing, said Markus Helbling, managing director of global TV entertainment festival Rose d’Or. “I think you really know how to tell story. You do (dramas) with very attractive people and good marketing,” Helbling told The Korea Herald. He was in Kuala Lumpur to host the Rose d’Or Nominee’s Night, the fes