[Video] K-pop spreading to older, more mainstream, fan base
Oct 29, 2018
The growing number of K-pop fans in Korea and elsewhere is generating a stronger cultural and commercial impact than ever before, as the boom led by high-profile groups such as BTS expands to a wider range of market segments. In recent years, it is not only high school students embracing K-pop music. People in their 20s and older -- those with more purchasing power -- are fueling the exponential growth of K-pop and its associated merchandise market.The Korea Herald met two passionate K-pop fans