[Hallyu Power] S.M. Entertainment continues expansion with New Culture Technology
Feb 23, 2016
This is the fifth article in a series that explores the driving forces behind hallyu and the global rise of Korean pop culture. --Ed. Since the first wave of idol stars and groups created the musical and social sensation in the late 1990s that has become today’s K-pop culture, one entertainment company has always stayed a step ahead. The home of H.O.T, BoA, TVXQ, Super Junior, Girls’ Generation and EXO and many more household names, S.M. Entertainment has yet to suffer a major failure -- despite