SM founder talks new boy band, future localization strategy
Jan 28, 2016
SM Entertainment, one of the country’s leading forces in the K-pop industry, is adopting localization as its main strategy going forward, announcing its plans to launch new boy band NCT (Neo Culture Technology), which will break away from convention. At a press conference at SMTOWN Coex Artium in Gangnam-gu, Seoul on Wednesday, SM founder Lee Soo-man presented the company’s new hallyu localization strategy as part of his “New Culture Technology” project. SM is looking to expand its footprint wor