KBO signs record-breaking streaming deal with CJ ENM, moves games behind paywall
Mar 4, 2024
The South Korean baseball league announced Monday it has signed a record-setting streaming rights deal with CJ ENM, with its games moving behind a paywall for the first time. For the next three seasons, CJ ENM, the media and entertainment arm of CJ Group, will carry Korea Baseball Organization games on its streaming platform, Tving. According to the KBO, the deal is worth 135 billion won ($101.6 million), compared with the previous five-year, 110 billion-won contract with a consortium of portal