Toyota turns to BMW to power European rebound against VW
World BusinessApr 16, 2012
Toyota Motor Corp., which was overtaken by Volkswagen AG in sales last year, is striking back on the German automaker’s home turf. Toyota is rolling out Europe’s first hybrid subcompact and the image-boosting GT86 sports coupe this year in a bid to claw back market share in the region after sales plunged 41 percent since 2007. The Toyota City, Japan-based company will further bolster its European business by outfitting its vehicles with diesel engines from Bayerische Motoren Werke AG from 2014.