BMW launches new electric, hybrid brand
World BusinessFeb 22, 2011
FRANKFURT (AFP) ― The German luxury carmaker BMW unveiled on Monday its long-awaited new brand, BMW i, with two new models to be equipped with electric and hybrid drive systems from 2013.The group is also creating a venture capital unit to offer mobility services such as car sharing and navigation systems.“This is BMW i ― Born Electric,” a statement quoted sales director Ian Robertson as saying as the group presented the BMW i3 electric car for city use and the BMW i8 plug-in hybrid for those se