[Herald Interview] For Korea's first world barista champion, failure was path to success
Feb 12, 2023
Jeon Joo-yeon’s path to becoming the first South Korean to win the World Barista Championship is a typical “passion leads to success” story. In 2008, then a social welfare major at a local college, she started a part-time job at a big coffee shop in her hometown of Busan. At first, she did not even touch coffee cups. She was part of the shop’s online sales team. Slowly but naturally, she gravitated toward making coffee. In 2009, she made up her mind to become a barista.