[Newsmaker] Yahoo’s latest CEO hopes to break cycle of failure
Social affairsOct 23, 2012
Marissa Mayer wants to revive the flagging fortunes of Yahoo Inc. by returning to its roots. The recently appointed CEO, a former Google executive who joined Yahoo in July, has been signaling a new technology-focused strategy for the company through her hires and acquisitions. Moving away from her predecessors’ focus on media content, Mayer has pledged to revamp the company’s email and search engine services, and tailor more services to mobile devices. Yahoo’s plan for revival pits it squarely a