Impact of China’s crackdown on K-pop fandom limited as agencies diversify markets, business models
K-popSept 8, 2021
K-pop going through transformation Since 2000, Korea’s K-pop industry has undergone a series of dramatic transformations. S.M. Entertainment and YG Entertainment spearheaded entry into the Japanese market and proved the value of their marketing strategy by focusing on Japan’s unique idol fandom culture. In the years that followed, agencies rode the YouTube bandwagon and digital music platforms ...