Imperial 19 Quantum steers innovation
Special ReportsJun 28, 2011
Imperial 19 Quantum, a leading premium whiskey brand by Pernod Ricard Korea, has won a 2011 Korea Herald Best Brand Award.The local unit of the French drinks group launched the 19-year-old whisky in November, seeking to bring change and innovation to the local market.With the name borrowed from physics ― quantum leap ― the “ultra super premium” edition targets “premiumizing” Korean consumers, shif