Apple revamps look of iPhone, iPad software
World BusinessJun 11, 2013
SAN FRANCISCO -- Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software in what it calls the biggest update since the iPhone's launch in 2007. The new operating system, called iOS 7, strives for a clean, simple, translucent look. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design chief Jony Ive. Apple demonstrated the new software at the Worldwide Developers Conference in San Francisc