[Herald Design Forum 2016] Distinctive design key to success in auto industry: Henrik Fisker
Arts&DesignNov 8, 2016
Speaking about his philosophy on innovative design for automobiles at the Herald Design Forum 2016 on Tuesday, Henrik Fisker, the legendary Danish-born automotive designer known for his sophisticated electric vehicle designs, said, “Emotional connection is what attracts more consumers looking for something new and innovative.” Companies that always choose the safe way “are bound to disappear in the next 10 years,” he said.From his vantage point, the automotive industry, especially the electric v